FIRSTVAL

07Insurance

Price the risk. Bank the loss ratio.

Submission to settlement modelled as one value engine: what you take on, what you charge for it, what it costs to settle, and what leaks in between — under conduct and rate-fairness discipline.

North Star

Combined ratio per book of business

The value engine, end to end

Discover → Model → Twin → Agents → Govern → Compound

The same six moves we run everywhere, expressed in the physics of this industry.

01

Discover

Where does the combined ratio actually leak?

Leakage map by product and channel

02

Model

What drives loss, expense and lapse?

Causal loss and expense model

03

Twin

What happens to the book if we move appetite or rate?

Portfolio and claims twin

04

Agents

Who triages, prices and settles at volume?

Governed underwriting and claims agents

05

Govern

Can we defend every rate and every denial?

Conduct and rate-fairness control file

06

Compound

Does the loss ratio hold through the cycle?

Outcome contract + cohort monitor

Where the value is

Value pools and their drivers

Before a twin is built, we agree where the money sits and what moves it.

Value pool

Underwriting selection

Driver

Risk differentiation and appetite discipline

Measured as

Loss ratio points

Value pool

Claims settlement

Driver

Cycle time, reserve accuracy, leakage

Measured as

Cost per settled claim

Value pool

Expense base

Driver

Straight-through processing across submission and service

Measured as

Expense ratio points

Value pool

Retention

Driver

Renewal experience and rate shock management

Measured as

Retained premium per renewal

Use cases

Where value is already sitting in Insurance

Each one is a number somebody already owns, a twin that models it, and an agent that moves it inside a defined authority. Filter by function.

8 use cases

First notice of loss triage

Reads the claim, the photos and the call transcript at intake, sets the reserve range, and routes straight-through, to an adjuster, or to fraud — in minutes rather than days.

Moves
Cycle time per claim
Twin
Process Twin
Capability
Multimodal intake + routing

Claims fraud and abuse detection

Flags the claims worth investigating and, just as importantly, clears the honest ones fast so good customers are not punished for a fraud programme.

Moves
Leakage recovered per investigation hour
Twin
Financial Crime Twin
Capability
Network + anomaly detection

Denials and appeal management

Predicts which claims will be denied, why, and what evidence would change the outcome — then assembles the appeal pack automatically.

Moves
Denial overturn rate
Twin
Process Twin
Capability
Predictive + document assembly

Individualised risk rating

Prices risk on the exposure actually present rather than on the segment average, with rate-fairness checks and regulator-ready reason codes.

Moves
Loss ratio at constant volume
Twin
Financial Twin
Capability
Explainable pricing models

Policy bundling and coverage gap detection

Finds the coverage a household or business is missing and the bundle that is genuinely better for them, so cross-sell survives the renewal conversation.

Moves
Policies per customer
Twin
Sales Twin
Capability
Recommendation

Renewal and lapse prevention

Detects the signals that precede a lapse — service friction, rate shock, life event — and triggers the treatment that actually retains, priced against the customer's value.

Moves
Retained premium per retention dollar
Twin
Marketing Twin
Capability
Churn + uplift modelling

Subrogation and recovery identification

Reads the claim file for third-party liability that was never pursued and packages the recovery case with its evidence.

Moves
Recovered dollars per closed claim
Twin
Financial Twin
Capability
Document AI

Commercial submission intake

Turns broker submissions — email, spreadsheet, PDF schedule — into structured, ratable risk data, so underwriters spend their day on selection rather than on retyping.

Moves
Submissions quoted per underwriter
Twin
Process Twin
Capability
Document AI + JSON extraction

Outcome twins

Twins, levers, features and the agents that run them

Each twin owns a set of levers. Each feature moves one lever. Each agent executes inside a defined authority.

Underwriting Twin

Simulate appetite, rate and channel mix against the loss ratio that would result.

Levers

Quote-to-bind rateRate adequacyRisk mixSubmission throughput

Features

  • Submission intake
  • Exposure enrichment
  • Rate adequacy testing
  • Appetite simulation

Multi-agent layer

  • Submission Agent

    Turns broker packs into structured, ratable risk data.

  • Referral Agent

    Routes out-of-appetite risk with the rationale attached.

Claims Twin

Settle the routine fast, reserve the complex correctly, investigate only what pays.

Levers

Cycle timeReserve accuracyIndemnity leakageLitigation rate

Features

  • FNOL triage
  • Damage assessment from images
  • Reserve setting
  • Subrogation detection

Multi-agent layer

  • Triage Agent

    Sets the initial reserve range and routes the claim in minutes.

  • Recovery Agent

    Builds the subrogation case with its evidence.

Fraud Twin

Find organised and opportunistic abuse without punishing honest claimants.

Levers

Detection rateFalse-positive burdenInvestigator throughput

Features

  • Network analysis
  • Anomaly scoring
  • Investigation packaging

Multi-agent layer

  • Investigation Agent

    Pre-investigates and packages referrals for SIU review.

Retention Twin

Keep the premium worth keeping, at a defensible price.

Levers

Lapse rateRate shockCross-holdComplaint rate

Features

  • Lapse prediction
  • Save-offer sizing
  • Coverage gap detection

Multi-agent layer

  • Renewal Agent

    Prepares the renewal conversation with the customer's own numbers.

Unit economics

ROI calculator — per feature, per unit

Set your volume, switch features on or off, and move each impact to your own evidence. Everything is expressed per policy.

Policies in force

380,000

Contribution per policy

$60

Per-policy contribution; substitute per-claim economics for a claims-only engagement.

Annual program investment

$3.5m

Underwriting Twin

VolumeSubmissions quoted

4.0% — Underwriters spend the day on selection, not retyping.

$912k

annual value

Claims Twin

Unit costCost per settled claim

5.0% — Straight-through settlement for the routine majority.

$16.7m

annual value

Claims Twin

LeakageClaims leakage

22.0% — Reserve and settle on evidence rather than on habit.

$6.3m

annual value

Underwriting Twin

Unit revenuePremium per policy

2.5% — Price precision inside filed and fair bands.

$8.9m

annual value

Retention Twin

VolumeRetained premium

2.5% — Intervene before the rate-shock renewal, not after.

$570k

annual value

Value by feature

Annual value contributed by each active feature at current settings.

Value and ROI vs volume

How engineered value and ROI move as policies in force change. The marker is your current setting.

Cumulative value vs investment

Where the curve crosses the investment line is payback.

Value mix by lever

Which lever the engineered value is actually coming from.

Baseline contribution

$22.8m

Engineered annual value

$33.4m

ROI on program

855%

Payback

1.3 months

Directional model. In an engagement every number here is replaced by your measured baseline, signed off by finance, and written into the outcome contract before any agent goes live.

Scale

How this compounds from one unit to the enterprise

01

One product, one channel

Champion/challenger on a bounded book with a clean baseline.

02

Portfolio

Same twins, new exposures; rate-fairness artefacts reused.

03

Group

Shared agent runtime, per-jurisdiction conduct guardrails, one loss-ratio number.

Integrations

Domain platforms we connect

Vendor-agnostic by design. Connectors are added per engagement — no platform lock-in.

Policy & claims

  • Guidewire
  • Duck Creek
  • Sapiens
  • Majesco

Risk & fraud

  • Verisk
  • LexisNexis Risk
  • Shift
  • FRISS

Data & cloud

  • Snowflake
  • Databricks
  • Azure
  • AWS

Distribution & service

  • Salesforce FSC
  • Pega
  • ServiceNow
  • Broker portals

Regulations and standards

What we are held to in this industry

Compliance is a design input, not a review gate. Every agent action is logged, attributable and reversible.

EU AI Act

Life and health risk pricing is high-risk: oversight, logging, accuracy evidence.

Conduct rules (FCA / NAIC)

Fair value, vulnerable customers, defensible claims decisions.

Solvency II / IFRS 17

Reserving, capital and contractual service margin consistency.

GDPR Art. 22

Automated pricing and denial rights, explanation and human review.

Rate fairness / anti-discrimination

Proxy testing on every rating and claims model.

Standards supported

ACORDISO 27001ISO 42001NIST AI RMFSOC 2 Type II

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